October 27th, 2009 When most artists think about making money with their art, they mainly think about direct sales….you make a piece of art and you sell it to a customer. But there are number of different ways to make money in addition to selling your artwork. And these alternate streams of income can help supplement your bottom line. In this episode, I’m going to talk about 5 alternate ways to make money without directly selling your art.
The benefits of additional income streams
- You can even out your cash flow in between crafts shows and gallery sales
This is a preview of Making Money With Your Art: 5 Ways to Make Money Without Selling Your Artwork . Read the full post (326 words, estimated 1:18 mins reading time)
October 22nd, 2009 If you’re an artist trying to promote your artwork or sell your artwork online, you’ve probably heard of social networking sites like Facebook, Myspace, and Twitter. Perhaps you’ve already dipped your toe into the social networking waters. But is it working the way you’re expecting? Is it getting you results or does it feel like a waste of time? Social networking can greatly benefit your marketing efforts IF you take the right approach. On this episode, I’ll give you some tips that you can use right away that can help you successfully marketing your art through social networking.
This is a preview of Social Networking Tips for Artists: Making it Work . Read the full post (345 words, estimated 1:23 mins reading time)
October 8th, 2009 Simply building your art website is only the beginning of marketing yourself online. You also need to promote your website if you want it to work as an effective marketing tool. But, if you’re a working artist or an artist that also holds down another job, how are you going to keep with the marketing part of your website AND creating your art? In this episode, I’ll discuss ways you can keep up with both creating your art and marketing it on your website.
1. Understand that promoting your website is a long term task
- traffic doesn’t arrive by magic
This is a preview of Marketing Your Crafts: How to Balance Marketing Your Art Website with Creating Your Art . Read the full post (373 words, estimated 1:30 mins reading time)
October 6th, 2009 Having fantastic images of your artwork on your art website is an absolute must if you want to successfully promote and sell your artwork. So how do you ensure that photos of your handmade items are actually encouraging sales? Here are some tips on how you can create great images of your artwork that makes your customers reach for their credit cards.
1. Get the lighting right
- use natural light when possible (early morning and late afternoon is best)
- avoid directing lighting…this creates shadows and glare
- use a light tent when shooting objects to eliminate glare
This is a preview of Marketing Your Artwork Online: How to Shoot Photos of Your Artwork That Sells . Read the full post (288 words, estimated 1:09 mins reading time)
September 29th, 2009 How your art website looks is something that all artists want to get right when you’re creating your website. But do you take as much care with the words on your website? While design is a huge part of how potential customers perceive your website, the words on it are just as or even more important…yet many artists give their website copy the short shrift. On this episode, I’ll talk about why your website copy is so important and 6 ways you can make it fantastic.
Why is your website copy so important?
- Your copy sells your work in your absence
This is a preview of Marketing Your Crafts: 6 Things You Can Do To Improve Your Website Copy . Read the full post (348 words, estimated 1:24 mins reading time)
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