Marketing Your Crafts: How to Balance Marketing Your Art Website with Creating Your Art

Simply building your art website is only the beginning of marketing yourself online. You also need to promote your website if you want it to work as an effective marketing tool. But, if you’re a working artist or an artist that also holds down another job, how are you going to keep with the marketing part of your website AND creating your art? In this episode, I’ll discuss ways you can keep up with both creating your art and marketing it on your website.

1. Understand that promoting your website is a long term task

  • traffic doesn’t arrive by magic

Website Marketing: 5 Facebook Tools You Can Use to Promote Your Website

The social networking site Facebook is estimated to have more than 250 million active users and over 120 million of those users log into Facebook everyday. That’s a lot of potential new visitors to your website who could turn into potential customers. If you have an account on Facebook, you already have access to a great tool that can help you bring more traffic to your website. But Facebook is so huge….where do you begin? In this episode, I’m going to outline five Facebook tools that you can use to bring more people to your website.

1. Facebook Profiles

Online Marketing: 5 Steps to Build Your Online Presence

These days if you want to sell your artwork or market your crafts, having a presence online is no longer an option, it’s now a must. So, if you’re at ground zero, where do you begin?

1. Get a domain name (or two, or three)

  • A domain name is virtual real estate…it’s hard to build a true presence without one.

  • Buy your personal name, your company name, and a name with some keywords in it.

  • Don’t wait until you’re ready to build a website…get it now.

  • You can get a domain name at MyNamespot Domains.

Online Marketing: How to Deal with an Online Jerk

The great thing about the Internet is that it allows you to meet new people and interact with potential customers and art buyers. But at the same time the Internet gives buyers, customers, and even outright strangers the ability to bad mouth you, your work, and to act like outright jerks. What do you do when someone decides to use your blog or your Facebook account to spread nasty and untrue stories about you?

1. Don’t hide. The best protection is to be active online

  • People will talk about you whether you’re online or not