Marketing Your Art Online: Online Advertising for Your Art Website

If you’ve ever tried to purchase advertising in an art magazine or done co-operative advertising with other artists, you’ll know that print advertising can be rather expensive. One advantage of the Internet is that you can experiment with advertising for your art and not break the bank…if you know what you’re doing. Here are some of the basics of getting started with advertising your art online.

1. Know your advertising options- there are a number of options when it comes to advertising online. Here are a couple that are most common

  • Text ads
  • Banner ads

Art Marketing: Handling Art Marketing Burnout

If you’ve been selling your art for any amount of time and had been very diligent about marketing it, you’ve probably felt “marketing fatigue” at one point or another. You simply felt that you can’t send out another newsletter, make another phone call, write out another blog post, or send out another tweet. How do you continue to market when you feel that you’re not getting the results you want or getting the results you need fast enough? How do you make marketing a continual process instead of something that you do when you’re in the mood? In this episode, I’ll talk about how to get out of art marketing burnout and how to avoid it in the future.

Marketing Your Art Online: 5 Fresh Content Ideas for Your Art Website

As artists, we’re very aware of what our websites look like. This can sometimes cause us to overlook one of the most import aspects of a successful website…the content. Your website’s content is the thing that keeps your customer on your website and keeps them returning long after they’ve admired your website’s design. In this show, I’ll give you 5 ideas for creating compelling content for your art website.

1. Content means more than text- A lot of artists think that website content means things that are mainly text based, artist statements, artist bios, descriptions, etc. Content also include things like photos, audio, video, slideshows, and interactive content like polls, surveys, and quizzes.

Making Money With Your Art: 5 Ways to Make Money Without Selling Your Artwork

When most artists think about making money with their art, they mainly think about direct sales….you make a piece of art and you sell it to a customer. But there are number of different ways to make money in addition to selling your artwork. And these alternate streams of income can help supplement your bottom line. In this episode, I’m going to talk about 5 alternate ways to make money without directly selling your art.

The benefits of additional income streams

  • You can even out your cash flow in between crafts shows and gallery sales

Social Networking Tips for Artists: Making it Work

If you’re an artist trying to promote your artwork or sell your artwork online, you’ve probably heard of social networking sites like Facebook, Myspace, and Twitter. Perhaps you’ve already dipped your toe into the social networking waters. But is it working the way you’re expecting? Is it getting you results or does it feel like a waste of time? Social networking can greatly benefit your marketing efforts IF you take the right approach. On this episode, I’ll give you some tips that you can use right away that can help you successfully marketing your art through social networking.