February 9th, 2010 If you’ve ever tried to purchase advertising in an art magazine or done co-operative advertising with other artists, you’ll know that print advertising can be rather expensive. One advantage of the Internet is that you can experiment with advertising for your art and not break the bank…if you know what you’re doing. Here are some of the basics of getting started with advertising your art online.
1. Know your advertising options- there are a number of options when it comes to advertising online. Here are a couple that are most common
This is a preview of Marketing Your Art Online: Online Advertising for Your Art Website . Read the full post (489 words, estimated 1:57 mins reading time)
February 4th, 2010 If you’ve been selling your art for any amount of time and had been very diligent about marketing it, you’ve probably felt “marketing fatigue” at one point or another. You simply felt that you can’t send out another newsletter, make another phone call, write out another blog post, or send out another tweet. How do you continue to market when you feel that you’re not getting the results you want or getting the results you need fast enough? How do you make marketing a continual process instead of something that you do when you’re in the mood? In this episode, I’ll talk about how to get out of art marketing burnout and how to avoid it in the future.
This is a preview of Art Marketing: Handling Art Marketing Burnout . Read the full post (386 words, estimated 1:33 mins reading time)
February 2nd, 2010 One of the most effective ways to market yourself and to increase sales on your art website is to have a mailing list so that you can easily contact people that art interested in your art. So how do you go about setting one up for your art website? In this show, I’m going to talk about what you need to know to set up your own email list online.
1. Who’s your email list for?- A good email program give value to those that want to join it. In order to give value, you need to know who’s likely to join your list
This is a preview of Email Marketing: How to Set Up Your Art Website Email List . Read the full post (354 words, estimated 1:25 mins reading time)
January 28th, 2010 Video is increasingly becoming an integral and powerful part of the Internet. If you’re not using video somewhere on your website or blog, then you’re missing out on a wonderful tool to help you attract visitors, tell stories about your work, and make more sales. In this episode, I’ll tell you how to get started with online video and some tips on how to create great video content.
1. Don’t get too hung up on the equipment- You can take perfectly good video using a simple FlipVideo camera for less than $200. Some digital cameras even have decent video quality. Start small and build up.
This is a preview of Online Video: How to Get Video on Your Art Website . Read the full post (326 words, estimated 1:18 mins reading time)
January 19th, 2010 As artists, we’re very aware of what our websites look like. This can sometimes cause us to overlook one of the most import aspects of a successful website…the content. Your website’s content is the thing that keeps your customer on your website and keeps them returning long after they’ve admired your website’s design. In this show, I’ll give you 5 ideas for creating compelling content for your art website.
1. Content means more than text- A lot of artists think that website content means things that are mainly text based, artist statements, artist bios, descriptions, etc. Content also include things like photos, audio, video, slideshows, and interactive content like polls, surveys, and quizzes.
This is a preview of Marketing Your Art Online: 5 Fresh Content Ideas for Your Art Website . Read the full post (319 words, estimated 1:17 mins reading time)
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