June 1st, 2010 A lot of attention has been given to social networking sites like Facebook, Twitter, and YouTube. But there is another social networking site that artists often overlook. That overlooked networking site is called LinkedIn. Even if you already have a presence on Facebook or Twitter, there are a number of reasons why it makes sense for artists to have a presence on LinkedIn as well. On today’s show, I’ll discuss the advantages of using LinkedIn to promote your artwork and give you some tips on how make the best impression.
1. LinkedIn has a couple of advantages over other social networking sites
This is a preview of Social Networking: LinkedIn Tips for Artists . Read the full post (283 words, estimated 1:08 mins reading time)
March 9th, 2010 Just like there are a lot of things that you must keep control of in the offline part of your art business…there are a number of things that you need to be in control of if you have an online presence or if you’re selling your artwork online. Unfortunately, a lot of artists give up a lot of control over their online presence simply because they don’t know how certain parts of the Internet works or because they don’t want to get into the technical parts of running a presence online. And this usually ends up in disaster for the artist who caught unawares. In this show I’ll talk about how to keep control of your online presence and how to avoid some of the pitfalls that can take how your present yourself online out of your hands.
February 25th, 2010 There’s a lot of choices in services and software to start and run your art blog including Blogger, Typepad, WordPress, LiveJournal, Squarespace and more. So what’s the best choice for your blog? The service or software you choose for your blog depends on a number of different factors including cost, features, and ease of use. Here is some information about different types of blogging services and software available and how to choose the right one for your art blog.
Blogging services vs self hosting
This is a preview of Blogging: Choosing a Blogging Service for Your Art Blog . Read the full post (507 words, estimated 2:02 mins reading time)
February 23rd, 2010 Despite what everyone is saying about the death of email because of social networking, email is still a critical component when it comes to marketing your work online. So are you putting your best foot forward in your emails? Or are you projecting yourself as unprofessional, amateurish, or even worse…rude in your email communications? Here are some tips to make your email communications as professional as possible.
1. Always email from your own domain- Be sure to get your own domain name, set up an email account, and send all of your emails from that domain. It looks a lot more professional than an Gmail or a Yahoo! account.
This is a preview of Email Marketing: Email Etiquette for Art Business . Read the full post (424 words, estimated 1:42 mins reading time)
February 16th, 2010 Is your art blog the best that it can possibly be? Whether you have a blog on WordPress, Typepad, or Blogger, there are things that you can do that will attract more readers, encourage more comments, and most importantly, help you promote your artwork better! Here are 7 ways you can make your blog be all it can be.
1. Brand your blog- Make sure your blog has the clear stamp of your brand, this includes colors, fonts, logo, domain name, banner, etc. If you’re using a free theme from Blogger or WordPress, brand the look by getting a custom banner or altering the colors and fonts. But the basic rules of web design still apply!
This is a preview of Art Blogging: 7 Ways You Can Improve Your Art Blog . Read the full post (490 words, estimated 1:58 mins reading time)
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