Unless you’ve been under a rock, you’ve heard of the popular social networking site Twitter. Perhaps you’ve even started your own Twitter account and started tweeting. But what’s the best way to use Twitter to marketing your artwork? What are some of the things you need to avoid? And how does sending out messages that are only 140 characters long useful anyway? In this episode, I’ll go over some of the do’s and don’ts of using Twitter to marketing your artwork.
1. Lurk before you tweet- If you’re new to Twitter, follow some folks first and get used to how Twitter works.
2. Know what you want to accomplish with Twitter- do you want to market yourself on Twitter? Do you want to use it as a news gathering resource? Do you want to get your artwork better known? Figure out what you want to accomplish with Twitter
3. Pay attention to your profile- Your profile is how people on Twitter learn about you, make sure that you make it appealing to those that want to follow you.
4. Be selective with who you follow- You’re not obligated to follow those who follow you. You’ll find that Twitter is a lot more useful if you’re selective with who you decide to follow. Pick people with the same interests or those that would be interested in what you do.
5. Use 3rd party tools to help your Twittering- Tools like Hootsuite, SocialOomph, and Tweetdeck are designed to make it a lot easier for you to keep up with your twittering. Make use of them.
6. Don’t make it all about you- Me, me, me…please buy my stuff is quite boring. And you won’t get many followers if all you’re tweeting about is yourself. Make sure that a good portion of your tweets contain useful, non promotional information
7. Tweet regularly- Carve out some time everyday, every week to send out some tweets. Twitter is not going to be useful to you if you don’t tweet on a regular basis.
8. Give it time- While Twitter can work a bit more quickly than other types of online marketing, you still need to be patient and give yourself plenty of time to figure out your best strategy
If you want to learn more about Twitter, get my free guide and video tips on how to use Twitter here.
