A lot of attention has been given to social networking sites like Facebook, Twitter, and YouTube. But there is another social networking site that artists often overlook. That overlooked networking site is called LinkedIn. Even if you already have a presence on Facebook or Twitter, there are a number of reasons why it makes sense for artists to have a presence on LinkedIn as well. On today’s show, I’ll discuss the advantages of using LinkedIn to promote your artwork and give you some tips on how make the best impression.
1. LinkedIn has a couple of advantages over other social networking sites
- LinkedIn is more business-like and professional than Facebook or Twitter…personal stuff is not the focus
- Getting connections is bit more secure than other social networking sites
2. How artists can use LinkedIn
- LinkedIn is a great place to meet higher end clientele. If a lot of your work is with professional, companies, corporations, or organizations, LinkedIn is a great place for you to be
- There’s a number of artists also on LinkedIn. Join some of the artist groups to get advice and information
- LinkedIn profiles also show up on search engine results. This gives you another place to be seen
3. LinkedIn Tips
- Fill out your profile as completely as possible
- Update your status regularly
- Update your profile regularly
- Start gathering contacts
- Give and get recommendations
- Ask and answer questions
- If you have a blog, connect it to your LinkedIn profile
- Show your artwork on LinkedIn through Slideshare. Get an account on Slideshare, create a slide show with your artwork and use the Slideshare app on your profile
- Join and participate in some related LinkedIn groups
- Advertise your LinkedIn profile
