If you’ve been selling your art for any amount of time and had been very diligent about marketing it, you’ve probably felt “marketing fatigue” at one point or another. You simply felt that you can’t send out another newsletter, make another phone call, write out another blog post, or send out another tweet. How do you continue to market when you feel that you’re not getting the results you want or getting the results you need fast enough? How do you make marketing a continual process instead of something that you do when you’re in the mood? In this episode, I’ll talk about how to get out of art marketing burnout and how to avoid it in the future.
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One of the most effective ways to market yourself and to increase sales on your art website is to have a mailing list so that you can easily contact people that art interested in your art. So how do you go about setting one up for your art website? In this show, I’m going to talk about what you need to know to set up your own email list online. 1. Who’s your email list for?- A good email program give value to those that want to join it. In order to give value, you need to know who’s likely to join your list Video is increasingly becoming an integral and powerful part of the Internet. If you’re not using video somewhere on your website or blog, then you’re missing out on a wonderful tool to help you attract visitors, tell stories about your work, and make more sales. In this episode, I’ll tell you how to get started with online video and some tips on how to create great video content. 1. Don’t get too hung up on the equipment- You can take perfectly good video using a simple FlipVideo camera for less than $200. Some digital cameras even have decent video quality. Start small and build up. As artists, we’re very aware of what our websites look like. This can sometimes cause us to overlook one of the most import aspects of a successful website…the content. Your website’s content is the thing that keeps your customer on your website and keeps them returning long after they’ve admired your website’s design. In this show, I’ll give you 5 ideas for creating compelling content for your art website. 1. Content means more than text- A lot of artists think that website content means things that are mainly text based, artist statements, artist bios, descriptions, etc. Content also include things like photos, audio, video, slideshows, and interactive content like polls, surveys, and quizzes. |
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