February 23rd, 2010 Despite what everyone is saying about the death of email because of social networking, email is still a critical component when it comes to marketing your work online. So are you putting your best foot forward in your emails? Or are you projecting yourself as unprofessional, amateurish, or even worse…rude in your email communications? Here are some tips to make your email communications as professional as possible.
1. Always email from your own domain- Be sure to get your own domain name, set up an email account, and send all of your emails from that domain. It looks a lot more professional than an Gmail or a Yahoo! account.
This is a preview of Email Marketing: Email Etiquette for Art Business . Read the full post (424 words, estimated 1:42 mins reading time)
February 18th, 2010 Twitter, Facebook, and now Google Buzz…social networking has certainly been the buzz on the internet for the past few years. If you have an online presence for your art, then you’ve no doubt heard that you need to be on at least one of these networks. Or do you? Do you HAVE to jump on the social networking bandwagon in order to promote your artwork online? In this show, I’ll talk about 5 reasons you might want to avoid using social networking to promote your artwork
This is a preview of Social Networking: Why You Should NOT Use Social Networking to Promote Your Art . Read the full post (428 words, estimated 1:43 mins reading time)
February 16th, 2010 Is your art blog the best that it can possibly be? Whether you have a blog on WordPress, Typepad, or Blogger, there are things that you can do that will attract more readers, encourage more comments, and most importantly, help you promote your artwork better! Here are 7 ways you can make your blog be all it can be.
1. Brand your blog- Make sure your blog has the clear stamp of your brand, this includes colors, fonts, logo, domain name, banner, etc. If you’re using a free theme from Blogger or WordPress, brand the look by getting a custom banner or altering the colors and fonts. But the basic rules of web design still apply!
This is a preview of Art Blogging: 7 Ways You Can Improve Your Art Blog . Read the full post (490 words, estimated 1:58 mins reading time)
February 11th, 2010 Fires, floods, snowstorms, hurricanes…all of these things can be devastating to your art business. Whether the disaster or emergency is as widespread and catastrophic as a hurricane or flash flood, or whether is it’s as personally devastating as a major computer crash, illness, or house fire…any of these events can bring your art business to grinding halt if you’re not prepared for it. Here are some tips for disaster proofing your business, and some of the things you can do to prepare yourself and what you can do in the event of a disaster.
This is a preview of Art Business: Disaster Proofing Your Art Business . Read the full post (514 words, estimated 2:03 mins reading time)
February 9th, 2010 If you’ve ever tried to purchase advertising in an art magazine or done co-operative advertising with other artists, you’ll know that print advertising can be rather expensive. One advantage of the Internet is that you can experiment with advertising for your art and not break the bank…if you know what you’re doing. Here are some of the basics of getting started with advertising your art online.
1. Know your advertising options- there are a number of options when it comes to advertising online. Here are a couple that are most common
This is a preview of Marketing Your Art Online: Online Advertising for Your Art Website . Read the full post (489 words, estimated 1:57 mins reading time)
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