Video is increasingly becoming an integral and powerful part of the Internet. If you’re not using video somewhere on your website or blog, then you’re missing out on a wonderful tool to help you attract visitors, tell stories about your work, and make more sales. In this episode, I’ll tell you how to get started with online video and some tips on how to create great video content.
1. Don’t get too hung up on the equipment- You can take perfectly good video using a simple FlipVideo camera for less than $200. Some digital cameras even have decent video quality. Start small and build up.
2. The most important thing about taking good video is a steady hand and good light- Make sure your area is well lit…natural light works well. Use a tripod for shooting scene that require a steady shot.
3. Don’t make your video too long- About 3 to 7 minutes is good for most online videos. Don’t think that you have to shoot an epic…especially on your first try.
4. Use online video sharing sites to get your videos up fast- While there are methods of getting your video up on your website without using YouTube, if you’re just getting started, YouTube or some other sharing site is a great method of distributing your video online and on your website.
5. If you’re stumped about what kind of video to shoot, here’s some ideas:
- a studio tour
- a video artist’s statement
- a demonstration of how you make your work
- a “day in the life” video
- how to videos
- a series of video tips
- a photoslide show (Animoto allows you to do this without a camera)
If you’ve liked the tips you’ve read in these show notes and heard on show and want more information on how to shoot, edit, and post your video online, get a FREE copy of my article series “How to Use Video to Promote Your Art Website“.
