Unless you’ve been under a rock for the past couple years, you would have heard of blogs and blogging. You might be thinking “What’s the big deal? Why should I bother with blogging?”. If you’re an artist promoting or selling your art online, blogging can be a powerful tool in your marketing arsenal. In this show, I’ll give you 5 reasons why blogging is good for artists.
1. Blogs can drive traffic to an existing website
- blogs tend to have fresher content than static sites
- blogs attract more search engine traffic
- you can funnel that traffic to your website
2. Links to your blog can travel far and wide
- bloggers like to link to each other
- readers like to share good information
- reporters are using blog to find story ideas
- more incoming links mean more traffic and new visitors
3. Blogs can allow you to connect with your customers
- art collectors and buyers of handmade items love to meet the artist
- use your blog to talk about your art, inspiration, your art process
- use your blog to establish your expertise, customer service, or news
4. Blogs can help you pre-sell your art
- use your blog to talk about new work and products
- use your blog to announce sales and special
- use your blog to document new works in progress
5. Blogging doesn’t require technical expertise
- you can set up a blog for free
- you don’t need to know HTML or web design
- you can set up a blog within 5 minutes or less
If you’re thinking about starting a blog or if you already have a blog and you want to be more effective, sign up for my FREE e-course “50 Blogging Tips for Artists“. Get a free tip in your email every day that will help make your blogging life easier. Sign up now!
